Marketing has become a job of its own
For established owner-led SMEs, whether you sell to businesses, consumers or both. Build or strengthen your in-house marketing function around your sales goals and budget.
Build your first marketing function
Give your marketer senior direction
Take ownership of agency-led marketing
Get your next marketing hire right
Does marketing keep landing back on your desk?
Marketing still lands on your desk. You need a strategy, clear priorities and someone to take ownership.
You have a marketer, but they need senior direction to connect their work to sales and make better use of the budget.
You’re paying agencies, but no one inside the business owns the plan, coordinates the work or reviews the return.
The last marketing hire didn’t work out. You want the role, expectations and support right before hiring again.
Marketing stays busy, but you can’t see which activity deserves more of the budget.
What brought it to a head?
Hire the right person. Or develop the one you have.
Build the role before you hire
First hire or a fresh start: get a strategy built around your sales goals, a clearly defined role and support through hiring, onboarding and coaching.
Develop the marketer you have
Give your marketer senior direction on strategy, campaigns, suppliers and spend. They learn to connect the work to enquiries, sales and repeat business.
What’s needed from your side
Someone in the business who wants to take responsibility for marketing.
Time with the people who know your customers and how the work gets done.
A regular check-in where a decision-maker can help your marketer move things along.
Whether you sell to businesses, consumers or both, you agree the scope, investment and involvement your team needs before work begins.
What’s landing on your desk?
Talk through where sales have slowed, spend feels unclear or opportunities are being missed, and whether Homegrown can help.